What Makes Skincare or Cosmetic Products Sustainable?
Sustainable cosmetic and skincare products are increasingly popular. The global demand for organic personal care products is expected to reach USD 13.2 billion by 2018. By 2020, this figure is predicted to rise to USD 15.98 billion. Labels such as “100% Natural,” “Organic” and “Environment-Friendly” are no longer enough to convince consumers of a beauty product’s sustainability. The growing popularity of sustainable skincare and cosmetic products, however, has prompted some beauty companies to resort to greenwashing, advertising of a product as sustainable even if it is not. Consumers must be aware of what makes a beauty product truly sustainable in order to make informed purchasing decisions.
